I ran this pitch. It was the first time an agency had won the account from the Scottish incumbent in thirty years. This resulted in the win being covered by the national papers. No pressure then.
I pitched with this idea. The pitch was just before the IRN BRU pitch. Same company. Different clients. A busy day.
I ran this account. It’s one of the biggest retailers in the UK. The campaign won Christmas, made the national papers, got on the BBC and was awarded at every major award show in the world. Winning for Integration, digital and film. Making The Book of Dreams the most successful campaign to date.
I led this pitch. We won with this work and flipped the boozey late night perception that Doners have. Our media did the same. Sowing up in fashionable spots and publications around the UK.
I ran this account. It stood at 3.4 million in billings and covered everything from food - funeral care. Here are two pieces from both ends of the spectrum. Funeral care was listed in Contagious magazines top ten bravest pieces of the year and picked up at The Arrows and Creative Circle. And for the first time in the Co-ops history our Christmas ad won a D&AD pencil.
I ran this account. The campaign netted silver and bronze at creative circle.
I ran this account. To launch the new platform we let twenty-five cameras roll for over two weeks in a family’s house. No scripts. No direction. Just us lot in a shed watching them. Not creepy at all. The campaign won best campaign at The Arrows. And the best 30” TV Ad.
Blacks are chain of outdoor and adventure. The campaign got into the D&AD annual six times along with some UK awards.
I lead this pitch. My pitch was simple - We’re going to get the country saying… “Are you gonna Bingo?” The ad went viral. The line became part of the British vernacular. It won some awards and Liam Gallagher tweeted it on New Year’s Eve.
Nice one our kid. As you were x
I ran this account. We launched this campaign through Linked in. This changed the way business leaders see disadvantaged young people. It also gave us a digital-first, two D&AD Pencils and just about every other award at every show around the world.
The Freedom poster campaign picked up two D&AD pencils, one Cannes Lion and some UK stuff.
A global campaign for Guinness that picked up a D&AD pencil.
One of the most successful British campaigns of all time. We decided to make the ad 122 seconds; one for every year it had been around. This added to the PR story making it front-page news in The Mirror and centre spread in The Sun (two of the UK’s biggest tabloids). It also won Grand Prix at British Arrows, IPA Effectiveness Grand Prix, fours Pencils at D&AD and two at the One show, the industry voted it Campaign of the Year and the public voted it Ad of the Decade.