I led this pitch and won with this idea. The pitch was just before the IRN BRU pitch. Same company, different clients, one busy month.

I ran this account. The campaign won Christmas and was awarded at every major award show in the world. Winning for Integration, digital and film.

“This is not a soft drink” has won a Gold at the Clios and a Graphite pencil at D&AD.

I led this pitch. We won with this work and flipped the boozey late night perception that Doners have. Our media did the same. Showing up in fashionable spots and publications around the UK.

To launch the new platform we let twenty-five cameras roll for over two weeks in a family’s house. No scripts. No direction. Just us lot in a shed watching them. Not creepy at all. The campaign won best tv campaign at The Arrows. And the best 30” TV Ad.

We picked up two D&AD pencils, one Cannes Lion and some UK stuff.

I ran this account. We launched the campaign through Linked in. This changed the way business leaders see disadvantaged young people. It also gave us a digital-first, two D&AD Pencils and just about every other award at every show around the world.

A global campaign for Guinness that picked up a D&AD pencil.

Blacks are chain of outdoor and adventure shops. The campaign got into the D&AD annual for writing and photography along with some UK awards.

One of the most successful British campaigns of all time. We decided to make the ad 122 seconds; one for every year it had been around. This added to the PR story making it front-page news in The Mirror and centre spread in The Sun. It also won Grand Prix at British Arrows, IPA Effectiveness Grand Prix, fours Pencils at D&AD, two at the One show, the industry voted it Campaign of the Year and the public voted it Ad of the Decade.